Written by Ms. Camille Jacks, PR Manager

Culver City, Calif. – July 10, 2000 – eCriteria announces its co-sponsorship of the upcoming e-Brew - eCommerce Networking Group - event held at The Westwood Brewing Company (WBC) at 1097 Glendon Avenue in Westwood Village (phone: 310.209.2739) from 6-9pm on Tuesday, July 11, 2000.  The byline for the event is "eBrew: Where Ideas and Capital Meet." 

The eCommerce Networking Group is an informal gathering of 300+ eCom professionals including: e-Entrepreneurs, CEOs, CFOs, CTOs, VCs, angel investors, scientists, educators, lawyers, doctors, merchants, and chiefs.  The purpose of this group is to provide a marketplace for the exchange of ideas concerning what's hot and what's not in eCom.  The orginal two eBrewers, Duke Bristow from the UCLA Anderson school of management, and Michael Krieger from the UCLA Computer Science department, expected 40 people at the first event and over 200 came!  The last event topped 350.  eCom leaders from San Diego to Silicon Valley to Seattle joined in last time.  Over 100 different eCom companies were represented at the last eBrew.

eCriteria is a new Internet start-up venture sponsored by AMULET Development Corp., a Web database and e-commerce development firm.  Through its sponsorship, the company hopes to secure new strategic and technology partners, find employment candidates, and contact venture capital funding sources.

Organizations which have sponsored past e-Brew events include: AIG, Anderson School at UCLA, Bank of America, Brobeck Phleger & Harrison, CareerPath.com, Computer Science Department at UCLA, Deloitte & Touche, drDREW.com, East/West Capital, Ernst & Young, First Security/Van Kasper, Greyrock Capital, idealab Capital Partners, iLanguage.com, Israel Chamber of Commerce, Lehman Brothers, KPMG Digital Media Group, MedSchool.com, Mentor Venture Partners, MP3.com, Nasdaq-Amex Market Group, NBC's Access Hollywood, Silicon Valley Bank, Zone Communications and Zone Ventures to name but a few.

A Word from the CEO

“We're excited and proud to be co-sponsors of the upcoming e-Brew networking event, as its organizers are from the same UCLA Computer Science Department in which the Internet was born," says eCriteria founder and CEO, Dan D. Gutierrez.  “Michael Krieger and I have been around the CS department on campus for a very long time, and both of us witnessed how Dr. Klienrock's packet switching technology provided the framework for what has become a technology revolution.  It's great to be part of this evolution with our own product, eCriteria.”

About eCriteria

eCriteria defines a new genre of Database Service Provider (DSP), providing a facility for quick and easy publishing of “shrinkwrap” Web databases.  eCriteria requires no programming or knowledge of databases.  Using the Web Database Publishing Wizard, Data Authors may create their own Web databases in 10 minutes or less.

Currently, eCriteria is in a beta test program and is free to all data authors and users who register now with eCriteria.

Coming Soon to eCriteria will be additional functionality for data authors including the ability to import and export data using XML, look-and-feel customization for selection criteria and search results pages, and a data user e-mail notification facility.

eCriteria is actively seeking large organizations such as corporations and portal web sites who wish to offer their customers or users Web database publishing functionality.  In utilizing eCriteria’s full service Web database publishing capabilities, it is possible to take eCriteria core technologies and produce a customized private-label implementation.